PerksPass phone notification
The Perks Pass uses location-based technologies to send offers to the visitors that are in town!

Get your business on the Next GEN VISITOR PASS

Listing your business on the Perks Pass doesn’t cost a thing. All you need is a great offer that keeps customers coming back for more!

Local Adventures is a region-first distribution platform that turns visitors into locals add drives repeat travel.

And because it’s powered by Google Maps, ChatGPT and AI-ready data, it keeps your business visible in the new world of AI-driven travel planning even if you’re not doing AI optimisation yourself.

Listing your business on the Perks Pass doesn’t cost a thing. All you need is a great offer that keeps customers coming back for more!

No other visitor program is focusing on visitors who are currently in town and looking to maximise their experience.

Through our wallet-pass technology, built-in maps and recommended itineraries, we will ensure your business is portrayed as a “must visit while you are here” experience.

Why list as a Perk Partner?

Increased direct bookings
Local Adventures sends you people who are already in the region and ready to spend. Pass holders use our map to decide where to eat, shop and explore next. Your business appears right when they’re making that decision, which means more walk-ins without you lifting a finger.

The platform itself is built and marketed using the latest AI optimisation techniques, so we show up in AI search and bring visitors into our ecosystem – right before they start looking for places to eat, shop and experience.
And once they’re inside, we guide them straight to participating businesses.
It’s free for all operators who service visitors in the region.

Your business is promoted through:

  • AI-powered maps
  • curated itineraries
  • regional landing pages
  • printed guides
  • seasonal campaigns
  • optional last-minute SMS offers

Your business appears in a curated regional experience that visitors trust and actually use. You’re featured on the Local Adventures map, in itineraries, and in guides that visitors rely on when exploring the region. You’re not lost in a long directory. You’re part of a hand-picked list.

If similar businesses are on Local Adventures and you’re not, visitors may choose them first. This is a simple way to stay front and centre without investing in more marketing

LA pass holders are not just browsing. They’re in-region, motivated and already planning their next purchase. These visitors convert at a much higher rate than random website traffic or social media followers.

The pass gives visitors a reason to come to you when you need it most. Many operators report extra walk-ins on slow days because pass holders come looking for value and variety.

Whether you’re a café, experience, retailer, massage therapist, hire company, tour operator, gallery, gym or store: if visitors spend money with you, being listed means you get a bigger piece of the visitor pie.

There are no fees, commissions or subscriptions. You get a high-value marketing channel for free because the program is funded at a regional level. If visitor spend matters to your business, this is a free way to get more of it.

We’ve designed the Perks Pass to be so simple to use that you don’t even have to do a thing. The customer will scan and redeem the pass and show it to you so you can provide them with your offer. 

Customers get 12 months of perks, for up to 4 people

The pass is a modern twist on discount booking that offers exclusive deals in the region, turning Agnes Water & 1770 into a playground of discovery and making them come back from more. . From charming cafés to scenic cruises, the Perks Pass gives holders access to local businesses with unbeatable offers.

  • Guests get notified of special offers when they are in town thanks to a combination fo near field technologies and text messages.
  • They are enticed to come back via personalised marketing campaigns (email + messages)
Resell commission

Commission $ kept in the community

With the Local Adventures Perks Pass, the dollars stay where they matter. Instead of hefty OTA commissions, savings are passed on to travellers: encouraging them to spend more locally and return again.

Reseller model

Our community-first reseller model rewards partners and resellers with 10% on every sale, turning locals and businesses into passionate ambassadors for the region.
Fab and Liz with Logos
Liz Ward (left) and Fabienne Wintle (right)

Top tourism tech experts at the helm

Local Adventures is powered by the same team that’s been lifting the digital capability of Australia’s tourism industry for more than a decade. <br><br/> Liz Ward and Fabienne Wintle have coached thousands of operators, delivered government-funded digital upskilling programs across every state, and are recognised as two of Australia’s leading experts in tourism-specific digital marketing and AI readiness.

We know what works for regional businesses and we’ve built Local Adventures to give every operator access to smart, modern marketing without the cost or complexity.

Apply to join as a partner now

There are minimum requirements for you to become a partner: 

  • You must provide an exclusive offer (preferred) or a great deal. Offers that work well are:
    • A one off or recurring discount (e.g. 15%, 20%): these are generally attractive
    • A value add (e.g. FREE BBQ pack on for every hire) or additional time
    • For cafés/restaurants, providing a free dish when another one is purchased is also very popular
  • Your Google Business Profile must be of at least 4 starts ⭐⭐⭐⭐
  • The better your offer, the more business you can expect.
  • No blackout dates The offer must be valid every day that your business is opened.
  • You must be willing to display marketing material at your business promoting the PASS.
  • You will receive 10% commission on every sale of the Perks Pass that is sold at your business.
  • You are welcome to include the Perks Pass in your outbound marketing emails (e.g. confirmation, pre-arrival and newsletter emails)

Partners will be given first right of refusal to opt into extra marketing offers such as last minute deals.

Step 1 of 4

This field is hidden when viewing the form

We will source your description, reviews, contact details, phone number, website URL and opening hours from your Google Business Profile.
Businesses with less than 4 stars on Google will not be accepted to participate in the Perks PASS.